Sizing your beachhead market
To estimate the size of your beachhead market you must consider the various subsets of a market and research into each one to understand the dimension of each subset: the Total Addressable Market (TAM), the Serviceable Available Market (SAM) and the Serviceable Obtainable Market (SOM). TAM, SAM,…
Your beachhead market
Beachhead strategies have proven their success since the Allies’ D-Day invasion of Normandy in 1944. The Allied forces established beachheads on the shores of Normandy as a key starting point for gradually conquering all Nazi-controlled territory. Similarly, selecting your beachhead market is…