What is a Business Model

If you think of a scale model of a car, a ship, or a building, they all share the same core principle: they are very simple and basic representations to better visualize a solution before making large investments to build it and take it to the market. But what is a business model?……


Types of Market Research - Cover

Types of Market Research

Market research is the process of gathering, analyzing and interpreting information not only about the market and the product/service to be offered, but also about the past, present and potential customers for this product/service. The ultimate goal of any market research is to gain insights about…


Google Home - internet of things

What is IoT

A global area where digital technologies, especially the internet of things or “IoT”, are really making an impact is the smart city innovation. Currently more than 250 smart city projects are going on in 178 cities worldwide with the aim to “provide more efficient services to citizens, to monitor…