Sizing your beachhead market
To estimate the size of your beachhead market you must consider the various subsets of a market and research into each one to understand the dimension of each subset: the Total Addressable Market (TAM), the Serviceable Available Market (SAM) and the Serviceable Obtainable Market (SOM). TAM, SAM,…
Who is your End User?
Once you have identified your beachhead market, you dive into it for a detailed analysis of your End User Profile. In the article “Know your customer” we already covered that you have to know which product or service your customer wants as well as who the Decision-Making Unit is. Now, using…
Know your customer
Once you have figured out your strategic business plan, you dive into it for a detailed analysis of your End User Profile. The main goal here is to be sure that you are developing your product/service focused on the real human being who will be using or buying it, rather than around your own…
What is a Business Model
If you think of a scale model of a car, a ship, or a building, they all share the same core principle: they are very simple and basic representations to better visualize a solution before making large investments to build it and take it to the market. But what is a business model?……
Types of Market Research
Market research is the process of gathering, analyzing and interpreting information not only about the market and the product/service to be offered, but also about the past, present and potential customers for this product/service. The ultimate goal of any market research is to gain insights about…