Fábrica de Startups: Discoveries Travel and Tourism Startup Accelerator

Smart Business Modeler collaborated with Fábrica de Startups to pilot our venture creation and coaching platform as FabStart Academy, premiered by the Discoveries Travel and Tourism Startup Accelerator 2019 program. Discoveries: Travel and Tourism Startup Accelerator Discoveries is an intensive…


Venture Creation Workshop

Venture Creation Workshop

The Smart Business Modeler was invited to guide and inspire 25 teams at the 7th edition of BET24 Startup Challenge 1.0. What are investors looking for? Exactly – significant return potential at minimum risk. However, “risk” is a broad term compared to the five specific startup failures investors…


value proposition, customer value, customer

Creating customer value

The value proposition is all about creating customer value. But how do you do this? A value proposition describes why a customer should buy a product or service. In fact, it should target a very well-defined customer segment and convince potential customers that the product or service will add…


focus, beachhead market, beachhead, strategy, positive cash flow

Your beachhead market

Beachhead strategies have proven their success since the Allies’ D-Day invasion of Normandy in 1944. The Allied forces established beachheads on the shores of Normandy as a key starting point for gradually conquering all Nazi-controlled territory. Similarly, selecting your beachhead market is…


Building your ‘Minimum Viable Product’

The main purpose of your ‘Minimum Viable Product’ is to quickly see the essence of your idea in action and test your key hypothesis to minimize errors with the minimum amount of effort and resources. Some of the main benefits resulting from building an ‘MVP’ for your idea are: Initial model.…


What is a Business Model

If you think of a scale model of a car, a ship, or a building, they all share the same core principle: they are very simple and basic representations to better visualize a solution before making large investments to build it and take it to the market. But what is a business model?……