Sustainable Business Models: A New Logic for Value Creation
Unlocking the full potential of companies to solve ecological, social, and economic problems requires more than new products. It requires a new logic to how companies create, deliver, and capture value through the development and integration of sustainable business models. Today we introduce the…
Business Model Brain Snack: Advertising
Every time you open Facebook or other social media websites, you probably notice a large amount of ads that are displayed. With these small “announcements” Facebook and Google generated more than half of all U.S digital ad revenue in 2017! Reason enough for us to explore the advertising revenue…
Business Model Brain Snack: Crowdsourcing
Who hasn’t heard about the ‘power of the crowd’? But what does that mean? Today’s business model brain snack digs into crowdsourcing. What we can already say now: regardless of size or industry, crowdsourcing and co-creation are great tools to create value in the digital era. Photo by William…