The (Magic of the) Scalable Business Model: Growth vs. Scaling
Scalability has become a buzzword, yet not everyone understands what a scalable business model actually means and few understand the actual drivers. In this brain snack, we close that gap. Photo by Bill Jelen on Unsplash Growing vs. Scaling Scalability as such refers to the degree to which…
Business Model Brain Snack: Revenue Models and Pricing Strategies
How to monetize your product or service is a critical and difficult question, especially for increasingly digital business models. Today we explore how to develop monetization logics by combining pricing strategies and revenue models. Photo by Thought Catalog on Unsplash Unfortunately, many people…
Business Model Brain Snack: Multi-sided Platform
Think about readers and advertisers in the newspaper Metro or searchers and advertisers on Google, do you see the pattern? They are connected on a Multi-sided platform, a powerful business model pattern in which two customers are the product of each other. But what is exactly happening on a…