Who is your End User?
Once you have identified your beachhead market, you dive into it for a detailed analysis of your End User Profile. In the article “Know your customer” we already covered that you have to know which product or service your customer wants as well as who the Decision-Making Unit is. Now, using…
Types of Market Research
Market research is the process of gathering, analyzing and interpreting information not only about the market and the product/service to be offered, but also about the past, present and potential customers for this product/service. The ultimate goal of any market research is to gain insights about…
