Who is your End User?
Once you have identified your beachhead market, you dive into it for a detailed analysis of your End User Profile. In the article “Know your customer” we already covered that you have to know which product or service your customer wants as well as who the Decision-Making Unit is. Now, using…
Know your customer
Once you have figured out your strategic business plan, you dive into it for a detailed analysis of your End User Profile. The main goal here is to be sure that you are developing your product/service focused on the real human being who will be using or buying it, rather than around your own…